For decades, regional dating cultures seemed too challenging for the company— however now it really is making inroads
A Tinder billboard in Asia.
Supply: Match Group Inc.
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The popular dating and hookup-facilitating smartphone app, largely ignored everything west of the Pacific during its first four years, Tinder. Tailoring the service to diverse local dating rituals in Asia ended up being considered too challenging for the fledgling business. As an example, premarital intercourse is frowned upon into the Philippines, arranged marriages are prevalent in Asia and sogaeting (blind times arranged by friends) could be the norm in Korea. Continue reading “To Make An Impression On Asia, Tinder is wanting To Shed its Hookup Image”