Because the begin of advertising, news placements have already been the holy grail of PR success. Nonetheless, with shrinking newsrooms and reporters being bombarded with pitches, how exactly does a media relations campaign stay a chance in this age that is new?
After going to Ragan’s PR & Media Relations Summit in ny, it’s clear relationships remain the building blocks of good PR.
Check out top takeaways throughout the keynote session “Achieving the Nirvana of Communications: just how Bayer hit the spot that isвЂC-suite’ boosted budgets and tied media relations to reputation” with Bayer Corps SVP and Head Communications & Government Relations Raymond Kerins Jr.
1. The Media Won’t Cover You when they Don’t Know You
Seems not so difficult, appropriate. Reporters have actually tight-deadlines so that they naturally search for sources or brands they’re acquainted with. But how can you obtain the news acquainted with your organization or brand when they don’t understand you? Continue reading “4 Media Relations Guidelines to call home By”